Selina Wamucii Acquires Majority Stake in Mt. Kenya Fresh Avocados

Selina Wamucii LTD, a Kenyan fresh produce export company, has acquired a majority stake in Mt. Kenya Avocado Farms, a leading producer and exporter of Kenya avocado fruits and avocado oil, equally based in Kenya. According to the two companies, the acquisition seeks to make solid  an already successful avocado brand that has seen Mt. Kenya Fresh Avocados play a winning role in positioning Kenya as the world’s preferred source of high quality hass and fuerte avocados.

Mt. Kenya Fresh Avocados, through Mt. Kenya Avocado Farms, employs and works with hundreds of dedicated small-holder individual farmers, groups and networks,  to hand-grow and selectively hand-pick naturally-grown avocados in a growing region largely concentrated in the Highland areas of Muranga, Nyeri, Kiambu,Kisii and Meru. Mt. Kenya Avocado Farms produces avocados year-round in an equatorial climate, and offers custom labeling and packaging with flexible shipping options to its customers worldwide.


The HAACP Quality Assurance-certified firm’s expertise abounds as one of the original growers established in Kenya, with roots dating back to the original commission to evaluate avocados for adaptability to the local climate. The company focusses exclusively on Kenya avocados, especially the hass and fuerte varieties which it exports yearly to leading global markets.

Under the terms of the acquisition, Selina Wamucii will imediately gain a controlling interest in Mt. Kenya Fresh Avocados. Overall management responsibilities from marketing to finance will be undertaken by Selina Wamucii.  Mt. Kenya Fresh Avocados, the brand only as relates to marketing collaterals including soft assets, will permanently remain as it is for both present and future marketing activities. Meanwhile the binding terms of complete acquisition have progresed through to the final stages.


This comes at a time when Kenya is strongly establishing itself as a major exporter of avocados, with farmers across the country moving to increase the acreage for avocado trees as more get on-board. Avocados from Kenya are traditionally exported to countries in the Middle East and Europe. The recent past though has witnsessed a sharp increase in the number of countries and regions that are interested in Kenyan avocados, including Russia whose demand for Kenyan avocados has seen huge volumes of avocado shipments from Kenya to Russia.  Other countries that are importing avocados from Kenya include Hong Kong, Singapore, Iran, Libya, and Egypt just to mention a few. The overall global interest is on an impressive trajectory.

Selina Wamucii is strategically positioned to grow the avocado client network for Kenyan avocados, by laveraging on its long established fresh produce networks across gobal markets. The acquisition is proceeding under the guidance of Savannah Business Consultants, the appointed mergers and acquisition advisors. Full acquisition is scheduled to be concluded within the next three months.


With a dedication to sustainability as well as ethical and environmental responsibility, Selina Wamucii prides itself on being a major exporter of fresh fruits, herbs & spices, vegetables and flowers to the world through its trusted brands including Kenya Fresh Beans, Kenya Fresh Peas, Kenya Mangos and Selina Flowers among others. The company is devoted to ensuring it operates in a socially-responsible manner, conducting its activities with minimal environmental impact and providing excellent working conditions for its employees.


Selina Wamucci is accredited by multiple boards, authorities and key agricultutal initiatives including The Agriculture, Fisheries and Food Authority (AFFA), Kenya Plant Health Inspectorate Service (KEPHIS), and GlobalGAP.




For more information please contact:


Susan Mwangi


Selina Wamucii Ltd

Tel:   020 805 6102


The Sustainability of Agriculture

Agriculture is the most important activity on this planet as far as survival is concerned and recent reports have attributed most greenhouse gas emissions to Ag given ‘Approximately 37,000,000 hectares (91,000,000 acres) worldwide are now farmed organically, representing approximately 1% of total world farmland (2009) (see Willer/Kilcher 2011)’ Wikipedia. The rest 99% use toxic chemicalsmanufactured from oil, natural gas and God-knows-what else in the guise of herbicides, insecticides, growth hormones leading to cancer, allergies, sterility, infertility, insanity, vanity I tell you! Continue reading

Biogas Simplified

Article by Max Turunen

Then there is making biogas. An airtight container, nothing added to plant waste… but one thing more: water lock. can be made from old canisters… and old tractor inner tire-tube can store some of that burning flame gas (no, there won’t be that much of it in small scales… but some cooking and heating power anyways… and perhaps to run some small engines for short while). Same type of slurry is left…  Continue reading

How To Make Organic Fertilizer at Home

Kenyan agriculture faces huge challenges everyday…now the predicament is to do with fertilizer, there is a shortage of it and since most farmers are ignorant  lack information about organic farming and improving soil fertility by natural means like organic fertilizer, we will definitely not be able to feed the 40 million stomachs in this nation. Furthermore, we are a rain-fed agriculture nation so when the rains are erratic, more millions starve as politicians import genetically modified maize to blast the people with more cancer and disease. Continue reading

Water Insecurity Disaster

On this world water day Kenya stands at a catastrophic front given the current recent forest fires in the Mt Kenya forest which has destroyed a good part of the forest. To add salt to the wound is the fact that the media (the 4th branch of the government) has avoided broadcasting this environmental disaster, the same way they put a lid on the brutal murder of 2 AFC fans by Gor Mahia fans on Sunday…yes your government is lying to you but that’s nothing new. The worst part of this Mt Kenya Fire is yet to come. Continue reading

My Day at an Organic Farm

Today as I was busking on top of the roof of our building I saw two different styles of farming at the same time…one guy was spraying some chemicals to the tomatoes in our conventional farm (where I live) and the other side there were people applying some mulch to tomatoes in the neighbouring organic farm (In Karen there are many farmers you’d be surprised). It made me think a lot about how ignorant most Kenyan farmers are.

At the organic farm, I met the Head Agronomist we had a very good meeting and I will be developing his website where he will be selling organic seeds for cabbage, kales, tea, coffee, berries…He will also be selling compost which they have prepared 10 000 KGs of it, most target customers are ex-pats and people with lawns, small gardens and other organic farmers like us :-)


The Organic Agronomist also put emphasis on growing berries; rasp, black, blue, straw which all have a super high demand both locally and internationally and of course must be certified organic. I have always wanted to grow berries and getting good seeds and the farmer with expertise has always been the issue but I will make sure to develop his site in such a way that all of this knowledge is spread and we produce more berries because most of those in the market are imported.

Sweet Bell Peppers

I bought some yellow and red capsicum a.k.a sweet bell pepper and calling them sweet is an understatement, these veggies are so tasty if taken raw, fried or roasted with meat as in mshikaki, please do leave a comment




The Green Economy; How It Includes You

The Arab spring to the Occupy movement…social unrest from economic catastrophes left the world aghast in 2011 leaving many to lose faith in the current market-based economy that is in itself a self destructing time bomb in terms of natural resources depletion and inequality among men. All hope is not to be lost my friends…the green economy offers solution to several of today’s problems both short term and long term. Continue reading

AgroEcological Thinking

The way we practice agriculture today as a human race is threatening. Our idea of boosting yields is using many toxic chemicals and most recently, genetically modified foods, which is a Monsanto Long con to the human race, fiat seed, Max Keiser would call them in the Keiser report.This vicious cycle of ignorance is now haunting us as global food prices skyrocket, not as a result of lack of food, but rather control of how food is grown and distributed. Several studies have proven that using toxic chemicals is Continue reading

The ‘Organics’ Investment Case

Many of you who know me quite well know that I am a sucker for impact investments, investments not only generate a reasonable return but also come together with a ‘double bottom-line’ be it to the environment and/or society in general. The best example is like any investment that deals with green/alternative renewable energy.

I recently revised our business plan to go full organic because of the benefits of organic farming which I wrote about a while a go and also the simple fact that organics fetch a 30% premium vis-a-vis conventional crops.  Continue reading

Please Vote For Me

Hi there, this blog has been a fruit of the CTA Ardyis International youth and agriculture blogging competition. Being an entrepreneur with huge interests in agriculture and the environment, It was inevitable for me to start an agriculture blog and now I need your vote to proceed to the next level.

I believe I have what it takes to become an influential member to the youth and older people and steer them towards sustainable agribusiness and healthy living in general. Apart from the prize money (1500 Euros 1st prize), the CTA Ardyis guys will also involve winning bloggers with further projects that involve the youth and agriculture, in a bid to fight food insecurity in Africa and the World.


ANTHONY MWANGI; YOUNG AGROPRENEUR (the link is in the middle of the page if you are having trouble finding it :-) thanks and God Bless

Of PCBs, Doxins, GMOs and Monsanto

Just last week I had a GMO-related spat on twitter with a so-called professor, @calestous. He was of the opinion that biotechnology, mostly genetically engineering of food, could save the world (especially Africa) from global hunger, but he works for the same government that was the first to legalize GMOs, so I was not surprised to read his article about this BS. Continue reading

Kenya Shilling Weakness Effect

The Kenya Shilling is the most volatile currency in the world, as well as the worst performing one. Just a month ago our local unit reached a record low of 107 to the greenback. Sometime in 2008 it was USD/KES 61, a 75% depreciation, surely something went wrong. Everyone is affected, some positively but the majority are negatively affected by this steep decline in value of our local unit. Continue reading

Interest Rate Hikes and Agriculture

Kenya’s monetary policy is in a fix, once again. The MPC committee decided to hike rates by a surprising 550 basis points, from 11% to 16.5%. and the cash reserve ratio (CRR) by 50 basis points to 5.25 percent points. This is after raising the CBR by another 400 basis just one month ago. The CBK governor said that they did this as a measure to curb inflation and foreign exchange volatility. As @Alykhansatchu put it, “This was essentially a quid pro quo for the $250m IMF top up”. We are essentially over-reliant on the west for donor support and debt and it is hurting our economy significantly. Continue reading